1984 Marketing Department Journal Publications

Marketing Department Publications: 1984

"Conditions for a Picture Superiority Effect on Consumer Memory," Terry L. Childers and Michael J. Houston, Journal of Consumer Research (September 1984).
"An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel," George John, Journal of Marketing Research (August 1984).
"The Reliability and Validity of Alternative Measures of Channel Member Satisfaction," Robert W. Ruekert and Gilbert A. Churchill, Jr., Journal of Marketing Research (May 1984).
"Organizational Structure Effects on the Credibility and Utilization of Marketing Plans," George John and J. Martin, Journal of Marketing Research (May1984).
"Attitude Processing Strategies," Barbara Loken, Journal of Experimental Social Psychology (1984).