Featuring:  Rajesh K. Chandy, Jeff Hunter, Gregory Michaels, and Tom Sullivan

This panel discusses the growth challenges facing large manufacturers and marketers. Providing an overview of the managerial philosophies guiding growth metrics design, along with specific examples illustrating how performance and performance-driver metrics are linked to provide actionable information, panelists share lessons learned and guidelines for establishing the fundamental metrics to set marketers’ course, pace, and direction.