Cesar A. Brea, global practice leader of Monitor’s Marketspace unit for new media and marketing strategy advising, has more than 15 years’ experience as a line executive, advisor, and entrepreneur in the high technology sector. His resume spans positions as a founder of ESM Partners, vice president at Razorfish and ArsDigita, and with Bain & Company and J. P. Morgan.

 

A prolific writer and speaker on IT strategy, Brea’s pieces have appeared in The Journal of Business Strategy, Line 56, and Web Services Journal, and his own blog (http://octavianworld.org), and he has recently presented to the American Marketing Association, The Massachusetts Innovation and Technology Exchange, The Public Relations Society of America, and at Forbes executive conferences. He is also a regular guest lecturer at MIT and co-founded and serves on the board of directors of the .LRN Consortium, which promotes the development and adoption of that e-learning platform.

 

Brea holds an MBA from the Amos Tuck School of Business Administration at Dartmouth College, where he was an Edward Tuck Scholar, and an AB from Harvard College.

At Carlson on Metrics, Brea will present, "Multi-Channel Marketing Optimization," as part of the Optimizing Outcomes: What Metrics Mean and What to do about Them track.