Topic: Product Policy

In her April 2009 article, Associate Professor Kathleen Vohs studies how small talk can translate to big money for charitable causes.
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Brand extensions are big business, and Professor Rohini Ahluwalia has found a key driver to successful brand stretch: self-construal. Her research is forthcoming in the Journal of Marketing Research.
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How we predict our future emotions affects our purchase outcomes, says Assistant Professor Jane Ebert in her research on forecasting and backcasting.
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Out Now: Brand Memory Houston Sidebar April 09
In his April 2009 Journal of Marketing Research article, Professor Michael Houston explains that how buyers form and store their brand memories influences their response to marketing messages.

In his recent Management Science article, "Fairness and Channel Coordination," Assistant Professor Tony Haitao Cui finds that looking beyond monetary payoffs benefits both firms in a marketing channel.
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Akshay Rao studies the dynamics of elections and other important decisions through consumer choice mechanisms. In a paper published in February 2009, he looks at the power of the "decoy effect" in choosing among three options.
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Professor Rohini Ahluwalia explores consumer attachment style as a predictor of the impact of a brand's personality in the marketplace in her April 2009 Journal of Consumer Research article.
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Brand concept maps, developed by Deborah Roedder John and Barbara Loken, capture and analyze complex networks of strong, favorable, and unique brand associations in consumer memory, and they are making it easier for marketers to track - and ultimately influence - brand associations in the marketplace. Click here to learn more about this research.

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Exemplars or Beliefs? Houston
Brands & Self-Image
Professor Michael J. Houston's latest paper with Carlson School doctoral alum Sharon Ng discusses the accessibility of different brand associations to people with varying self-views. To read their Journal of Consumer Research paper, click here.

In a new Journal of Consumer Research paper, Professor Rohini Ahluwalia looks at the effectiveness of internet banner ads and consumers' repeated exposure to their message, conscious or not.
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An evolutionary psychologist in the marketing department, Vladas Griskevicius is applying his understanding of human reactions to peer pressure to his studies of consumer behavior to draw conclusions about the best wording and placement of advertising messages.
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Topic: Product Policy

“Examining Demand Elasticities in Hanemann’s Framework: A Theoretical and Empirical Analysis,” Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan, Marketing Science (forthcoming).
"The Length of Product Line in Distribution Channels,” Yunchuan Liu and Tony Haitao Cui, Marketing Science (forthcoming).
"Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation," Jeff Galak, Joseph P. Redden, and Justin Kruger, Journal of Consumer Research (forthcoming December 2009).
"When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?" Mrinal Ghosh and George John, Journal of Marketing Research (forthcoming October 2009).
"Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence," Raghunath S. Rao, Om Narasimhan, and George John, Marketing Science (forthcoming).
"Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice," William Hedgcock, Akshay R. Rao, and Haipeng (Allan) Chen, Journal of Marketing Research (June 2009).
"Field Dependency and Brand Cognitive Structures," Sharon Ng and Michael J. Houston, Journal of Marketing Research (April 2009).
"It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion," Hakkyun Kim, Akshay R. Rao, and Angela Lee, Journal of Consumer Research (April 2009).
"When Brand Personality Matters: The Moderating Role of Attachment Styles," Vanitha Swaminathan, Karen M. Stilley, and Rohini Ahluwalia, Journal of Consumer Research (April 2009).
"Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study," William Hedgcock and Akshay R. Rao, Journal of Marketing Research (February 2009).
"Aristotle's Anxiety: Choosing Among Methods to Study Choice," William Hedgcock and Akshay R. Rao, Journal of Marketing Research (February 2009).
"Radical Innovation Across Nations: The Pre-eminence of Corporate Culture," Gerard J. Tellis, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (January 2009).
"A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," N.J. Goldstein, R.B. Cialdini, and Vladas Griskevicius, Journal of Consumer Research (October 2008).
"The Fruits of Legitimacy: Why Some New Ventures Gain More From Innovation than Others Do," Raghunath S. Rao, Rajesh K. Chandy, and Jaideep C. Prabhu, Journal of Marketing (July 2008).
"How Far Can a Brand Stretch? Understanding the Role of Self-Construal," Rohini Ahluwalia, Journal of Marketing Research (June 2008).
"Making Choices Impairs Subsequent Self-Control: A Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative," Kathleen D. Vohs, Roy F. Baumeister, Brandon J. Schmeichel, Jean M. Twenge, Noelle M. Nelson, and Dianne M. Tice, Journal of Personality and Social Psychology (May 2008).
"Competitive Response to Radical Product Innovations," Khaled Aboulnasr, Om Narasimhan, Edward Blair, and Rajesh K. Chandy, Journal of Marketing (May 2008).
"Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mindset," Joan Meyers-Levy and Kyeongheui Kim, Journal of Consumer Research (April 2008).
"Reducing Satiation: The Role of Categorization Level," Joseph P. Redden, Journal of Consumer Research (February 2008).
"Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (December 2007).
"Managing the Future: CEO Attention and Innovation Outcomes," Manjit S. Yadav, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (October 2007).
"Cultural Differences in Brand Extension Evaluation: The Influence of Analytic vs. Holistic Thinking," Alokparna Basu-Monga and Deborah Roedder John, Journal of Consumer Research (March 2007).
"Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns," Rajesh K. Chandy, Alina Sorescu, and Jaideep C. Prabhu, Journal of Marketing Research (February 2007).
"Fading Optimism in Products: Temporal Changes in Expectations about Performance," Ashwani Monga and Michael J. Houston, Journal of Marketing Research (November 2006).
"Absorptive Capacity in High Technology Markets: The Competitive Advantage of the Haves," Om Narasimhan, Shantanu Dutta, and Surendra Rajiv, Marketing Science (September 2006).
"From Invention to Innovation: Conversion Ability in Product Development," Rajesh K. Chandy, Brigitte Hopstaken, Om Narasimhan, and Jaideep C. Prabhu, Journal of Marketing Research (August 2006).
"The Development of Self-Brand Connections in Children and Adolescents," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (June 2005).
"The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?" Jaideep C. Prabhu, Rajesh K. Chandy, and Mark Ellis, Journal of Marketing (January 2005).
"Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals," Alina Sorescu, Rajesh K. Chandy, and Jaideep C. Prabhu, Journal of Marketing (October 2003).
"What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation," Rajesh K. Chandy, Jaideep C. Prabhu, and Kersi Antia, Journal of Marketing (July 2003).
"Close Encounters of Two Kinds: False Alarms and Dashed Hopes," Haipeng Chen and Akshay R. Rao, Marketing Science (Spring 2002).
"The Effect of Extensions on the Core Brand Evaluation: An Accessibility-Diagnosticity Perspective," Rohini Ahluwalia and Zeynep Gurhan-Canli, Journal of Consumer Research (December 2000).
"The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation," Rajesh K. Chandy and Gerard Tellis, Journal of Marketing (July 2000).
"No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality," Amna Kirmani and Akshay R. Rao, Journal of Marketing (April 2000).
"Marketing in Technology-Intensive Markets: Toward a Conceptual Framework," George John, Allen M. Weiss, and Shantanu Dutta, Journal of Marketing (1999).
"Signaling Unobservable Product Quality through a Brand Ally," Akshay R. Rao, Lu Qu, and Robert W. Ruekert, Journal of Marketing Research (1999).
"Success in High-Technology Markets: Is Marketing Capability Critical?" Om Narasimhan, Shantanu Dutta, and Surendra Rajiv, Marketing Science (1999).
"Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize," Rajesh K. Chandy and Gerard Tellis, Journal of Marketing Research (November 1998).
"The Effects of Brand Name Suggestiveness on Advertising Recall," Kevin Lane Keller, Susan E. Heckler, and Michael J. Houston, Journal of Marketing (January 1998).
"The Negative Impact of Extensions: Can Flagship Products Be Diluted?" Deborah Roedder John, Barbara Loken, and Christopher Joiner, Journal of Marketing (January 1998).
"Branded Variants: A Retail Perspective," Mark E. Bergen, Shantanu Dutta, and Steven M. Shugan, Journal of Marketing Research (February 1996).
"Organizing for Effective New Product Development: The Moderating Role of Innovativeness," Eric M. Olson, Orville C. Walker, and Robert W. Ruekert, Journal of Marketing (January 1995).
"Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue," Allan D. Shocker, Rajendra K. Srivastava, and Robert W. Ruekert, Journal of Marketing Research (May 1994).
"Diluting Brand Beliefs: When do Brand Extensions Have a Negative Impact?" Barbara Loken and Deborah Roedder John, Journal of Marketing (July 1993).
"Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories," Mark E. Bergen, Shantanu Dutta, and Orville C. Walker, Jr., Journal of Marketing (July 1992).
"A Process-Tracing Study of Brand Extension Evaluation," David M. Boush and Barbara Loken, Journal of Marketing Research (February 1991).
"Unbundling of Industrial Systems," George John, L. Wilson, and A. Weiss, Journal of Marketing Research (May 1990).
"Age Differences in Product Categorization," Deborah Roedder John and Mita Sujan, Journal of Consumer Research (March 1990).
"Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships," Jan B. Heide and George John, Journal of Marketing Research (February 1990).
"The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory," Joan Meyers-Levy, Journal of Consumer Research (September 1989).
"The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review," Akshay R. Rao and Kent B. Monroe, Journal of Marketing Research (August 1989).
"Priming Effects on Product Judgments: A Hemispheric Interpretation," Joan Meyers-Levy, Journal of Consumer Research (June 1989).
"Interactions Between Marketing and R&D Departments in Implementing Different Business Strategies," Robert W. Ruekert and Orville C. Walker, Jr., Strategic Management (May-June 1987).