Topic: Place

How we predict our future emotions affects our purchase outcomes, says Assistant Professor Jane Ebert in her research on forecasting and backcasting.
MORE »

Consumer emotion can influence the effectiveness of common persuasion tactics relying on conformity or uniqueness, new research from Vladas Griskevicius finds.
MORE »

Brands like Coke, Campbell's, Kodak, and Nike are all considered American icons, but what does it mean to be iconic? Are all icons created equal? New research by Assistant Professor Carlos Torelli examines this question.
MORE »

In her April 2009 article, Associate Professor Kathleen Vohs studies how small talk can translate to big money for charitable causes.
MORE »

New research by Professor Deborah Roedder John shows that self-esteem and materialism are directly linked in teens. Raise their sense of self-worth, and kids respond with a lowered focus on material goods.
MORE »

Out Now: Voters as Consumers Rao Sidebar April 09
The timing of marketing messages and the world of politics come together in Professor Akshay Rao's April 2009 article published in the Journal of Consumer Research.

Topic: Place

"Learning from a Service Guarantee Quasi-Experiment," Xinlei Chen, George John, Julie M. Hays, Arthur V. Hill, and Susan E. Guers, Journal of Marketing Research (forthcoming October 2009).
"When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?" Mrinal Ghosh and George John, Journal of Marketing Research (forthcoming October 2009).
"The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Rui (Juliet) Zhu and Joan Meyers-Levy, Journal of Marketing Research (February 2009).
"A Price Discrimination Model of Trade Promotions," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Marketing Science (September-October 2008).
"Assessing the Consequences of a Channel Switch," Xinlei Chen, George John, and Om Narasimhan, Marketing Science (May-June 2008).
"The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use," Joan Meyers-Levy and Rui (Juliet) Zhu, Journal of Consumer Research (August 2007).
"Fairness and Channel Coordination," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Management Science (August 2007).
"How Does Enforcement Deter Gray Market Incidence?" Kersi Antia, Mark E. Bergen, Shantanu Dutta, and Robert Fisher, Journal of Marketing (January 2006).
"Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis," Mrinal Ghosh and George John, Journal of Marketing Research (August 2005).
"The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances," Akshay R. Rao and Humaira Mahi, Marketing Science (Spring 2003).
"When Does Vertical Coordination Improve Industrial Purchasing Relationships?" Arnt Buvik and George John, Journal of Marketing (2001).
"Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence," Shantanu Dutta, Jan Heide, and Mark E. Bergen, Journal of Marketing (October 1999).
"Governance Value Analysis and Marketing Strategy," Mrinal Ghosh and George John, Journal of Marketing (1999).
"Understanding Institutional Designs within Marketing Value Systems," Stephen J. Carson, Timothy M. Devinney, Grahame R. Dowling, and George John, Journal of Marketing (1999).
"Exclusive Dealing and Business Efficiency: Evidence from Industry Practice," Jan B. Heide, Shantanu Dutta, and Mark E. Bergen, Journal of Law and Economics (1998).
"Understanding Cooperative Advertising Participation Rates in Conventional Channels," Mark E. Bergen and George John, Journal of Marketing Research (August 1997).
"Quick Response in Manufacturer-Retailer Channels," Ananth Iyer and Mark E. Bergen, Management Science (April 1997).
"The Governance of Exclusive Territories When Retailers Can Bootleg," Shantanu Dutta, Mark E. Bergen, and George John, Marketing Science (Winter 1994).
"Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories," Mark E. Bergen, Shantanu Dutta, and Orville C. Walker, Jr., Journal of Marketing (July 1992).
"Do Norms Matter in Marketing Relationships?" George John and Jan B. Heide, Journal of Marketing (April 1992).
"Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships," George John, T. Noordeweir, and J. R. Nevin, Journal of Marketing (October 1990).
"The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels," George John and Jan B. Heide, Journal of Marketing (January 1988).

"An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel," George John, Journal of Marketing Research (August 1984).
"Reliability and Validity of Alternative Measures of Channel Member Satisfaction," Robert W. Ruekert and Gilbert A. Churchill, Jr., Journal of Marketing Research (May 1984).