Topic: Consumer Behavior

"Mircrobes, Mating, and Morality: Individual Differences in Three Functional Domains of Disgust," Joshua M. Tybur, Debra Lieberman, and Vladas Griskevicius, Journal of Personality and Social Psychology (July 2009).
"Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation," Jeff Galak, Joseph P. Redden, and Justin Kruger, Journal of Consumer Research (forthcoming December 2009).
"Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation," Vladas Griskevicius, J. M. Tybur, and B. Van den Bergh, Journal of Personality and Social Psychology (forthcoming).
"Emotional Persuasion: When the Valence Versus the Resource Demands of Emotions Influence Consumers' Attitudes," Loraine Lau-Gesk and Joan Meyers-Levy, Journal of Consumer Research (forthcoming December 2009).
"The Presence of Variety Reduces Perceived Quantity," Joseph P. Redden and Stephen J. Hoch, Journal of Consumer Research (forthcoming October 2009).
"An Evolutionary Perspective on Humor: Sexual Selection or Interest Indication?" Norman P. Li, Vladas Griskevicius, Kristina M. Durante, Peter K. Jonason, Derek J. Pasisz, and Katherine Aumer, Personality and Social Psychology Bulletin (July 2009).
"Microbes, Mating, and Morality: Individual Differences in Three Functional Domains of Disgust," Joshua M. Tybur, Debra Lieberman, and Vladas Griskevicius, Journal of Personality and Social Psychology (July 2009).
"Forecasting and Backcasting: Predicting the Impact of Events on the Future," Jane E. J. Ebert, Daniel T. Gilbert, and Timothy D. Wilson, Journal of Consumer Research (forthcoming October 2009).
"Self-Affirmation and Self-Control: Affirming Core Values Counteracts Ego Depletion," Brandon J. Schmeichel and Kathleen D. Vohs, Journal of Personality and Social Psychology (April 2009).
"Aggress to Impress: Hostility as an Evolved Context-Dependent Strategy," Vladas Griskevicius, Joshua M. Tybur, Steven W. Gangestad, Elaine F. Perea, Jenessa R. Shapiro, and Douglas T. Kenrick, Journal of Personality and Social Psychology (May 2009).
"Sex in Advertising: Gender Differences and the Role of Relationship Commitment," Darren W. Dahl, Jaideep Sengupta, and Kathleen D. Vohs, Journal of Consumer Research (August 2009).
"Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion," Vladas Griskevicius, C.R. Mortensen, J.M. Sundie, R.B. Cialdini, and D.T. Kenrick, Journal of Marketing Research (June 2009).
"Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice," William Hedgcock, Akshay R. Rao, and Haipeng (Allan) Chen, Journal of Marketing Research (June 2009).
"It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion," Hakkyun Kim, Akshay R. Rao, and Angela Lee, Journal of Consumer Research (April 2009).
"When Brand Personality Matters: The Moderating Role of Attachment Styles," Vanitha Swaminathan, Karen M. Stilley, and Rohini Ahluwalia, Journal of Consumer Research (April 2009).
"Field Dependency and Brand Cognitive Structures," Sharon Ng and Michael J. Houston, Journal of Marketing Research (April 2009).
"Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests," Bob M. Fennis, Loes Janssen, and Kathleen D. Vohs, Journal of Consumer Research (April 2009).
"Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study," William Hedgcock and Akshay R. Rao, Journal of Marketing Research (February 2009).
"Aristotle's Anxiety: Choosing Among Methods to Study Choice," William Hedgcock and Akshay R. Rao, Journal of Marketing Research (February 2009).
"The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Rui (Juliet) Zhu and Joan Meyers-Levy, Journal of Marketing Research (February 2009).
"Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets," Carlos J. Torelli and Andrew Kaikati, Journal of Personality and Social Psychology (January 2009).
"Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinational Versus Local Firms," Aradhna Krishna and Rohini Ahluwalia, Journal of Consumer Research (December 2008).
"Satiated with Belongingness? Effects of Acceptance, Rejection, and Tast Framing on Self-Regulatory Performance," C. Nathan Dewall, Roy F. Baumeister, and Kathleen D. Vohs, Journal of Personality and Social Psychology (December 2008).
"A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Noah J. Goldstein, Robert B. Cialdini, and Vladas Griskevicius, Journal of Consumer Research (October 2008).
"Normative Social Influence is Underdetected," J.M. Nolan, P.W. Schultz, R.B. Cialdini, Noah J. Goldstein, and Vladas Griskevicius, Personality and Social Psychology Bulletin (July 2008).
"Making Choices Impairs Subsequent Self-Control: A Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative," Kathleen D. Vohs, Roy F. Baumeister, Brandon J. Schmeichel, Jean M. Twenge, Noelle M. Nelson, and Diane M. Tice, Journal of Personality and Social Psychology (May 2008).
"Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mindset," Joan Meyers-Levy and Kyeongheui Kim, Journal of Consumer Research (April 2008).
"Reducing Satiation: The Role of Categorization Level," Joseph P. Redden, Journal of Consumer Research (February 2008).
"Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (December 2007).
"Managing the Future: CEO Attention and Innovation Outcomes," Majit S. Yadav, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (October 2007).
"When Two and Two is Not Equal to Four: Errors in Processing Multiple Percentage Changes," Haipeng (Allan) Chen and Akshay R. Rao, Journal of Consumer Research (October 2007).
"The Fragility of Time: Time-Insensitivity and Valuation of the Near and Far Future," Jane E. J. Ebert and Drazen Prelec, Management Science (September 2007).
"The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use," Joan Meyers-Levy and Rui (Juliet) Zhu, Journal of Consumer Research (August 2007).
"Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals," Vladas Griskevicius, J.M. Tybur, J.M. Sundie, R.B. Cialdini, G.F. Miller, D.T. Kenrick, Journal of Personality and Social Psychology (July 2007).
"An Examination of Different Explanations for the Mere Exposure Effect," Xiang Fang, Surendra Singh, and Rohini Ahluwalia, Journal of Consumer Research (June 2007).
"Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects," Rui (Juliet) Zhu and Joan Meyers-Levy, Journal of Consumer Research (June 2007).
"Cultural Differences in Brand Extension Evaluation: The Influence of Analytic vs. Holistic Thinking," Alokparna Basu Monga and Deborah Roedder John, Journal of Consumer Research (March 2007).
"Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying," Kathleen D. Vohs and Ronald J. Faber, Journal of Consumer Research (March 2007).
"Fading Optimism in Products: Temporal Changes in Expectations About Performance," Ashwani Monga and Michael J. Houston, Journal of Marketing Research (November 2006).
"The Psychological Consequences of Money," Kathleen D. Vohs, Nicole L. Mead, and Miranda G. Goode, Science (November 2006).
"Brand Concept Maps: A Methodology for Identifying Brand Association Networks," Deborah Roedder John, Barbara Loken, Kyeongheui Kim, and Alokparna Basu-Monga, Journal of Marketing Research (November 2006).
"Domain-Based Asymmetry in Expectations of the Future," Ashwani Monga and Akshay R. Rao, Organizational Behavior and Human Decision Making (May 2006).
"Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Association," Sharon Ng and Michael J. Houston, Journal of Consumer Research (March 2006).
"Going Along Versus Going Alone: When Fundamental Motives Facilitate Strategic (non)Conformity," Vladas Griskevicius, Noah J. Goldstein, C.R. Mortensen, Robert B. Cialdini, and Douglas T. Kenrick, Journal of Personality and Social Psychology (2006).
"Peacocks, Picasso, and Parental Investment: The Effects of Romantic Motives on Creativity," Vladas Griskevicius, Robert B. Cialdini, and Douglas T. Kenrick, Journal of Personality and Social Psychology (2006).
"Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions," Rui (Juliet) Zhu and Joan Meyers-Levy, Journal of Marketing Research (August 2005).
"Cultural Differences in Consumer Impatience," Haipeng (Allan) Chen, Sharon Ng, and Akshay R. Rao, Journal of Marketing Research (August 2005).
"Using Stylistic Properties of Ad Pictures to Communicate with Consumers," Laura Peracchio and Joan Meyers-Levy, Journal of Consumer Research (June 2005).
"The Development of Self-Brand Connections in Children and Adolescents," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (June 2005).
"Negativity in the Evaluation of Political Candidates," Jill Klein and Rohini Ahluwalia, Journal of Marketing (January 2005).
"Self-Regulation and Self-Presentation: Regulatory Resource Depletion Implairs Impression Management and Effortful Self-Presentation Depletes Regulatory Resources," Kathleen D. Vohs, Roy F. Baumeister, and N. Ciarocco, Journal of Personality and Social Psychology (2005).
"Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions," Rohini Ahluwalia and Robert E. Burnkrant, Journal of Consumer Research (June 2004).
"Intellectual Performance and Ego Depletion: Role of the Self in Logical Reasoning and Other Information Processing," B. J. Schmeichel, Kathleen D. Vohs, and Roy F. Baumeister, Journal of Personality and Social Psychology (2003).
"The Effects of Self-Esteem and Ego Threat on Interpersonal Appraisals of Men and Women: A Naturalistic Study," Kathleen D. Vohs and Todd F. Heatherton, Personality and Social Psychology Bulletin (2003).
"How Prevalent is the Negativity Effect in Consumer Environments?" Rohini Ahluwalia, Journal of Consumer Research (September 2002).
"Close Encounters of Two Kinds: False Alarms and Dashed Hopes," Haipeng (Allan) Chen and Akshay R. Rao, Marketing Science (Spring 2002).
"Decisions and Revisions: The Affective Forecasting of Changeable Outcomes," Daniel Gilbert and Jane E. J. Ebert, Journal of Personality and Social Psychology (2002).
"The Moderating Role of Commitment on the Spillover Effect of Marketing Communications," Rohini Ahluwalia, H. Rao Unnava, and Robert E. Burnkrant, Journal of Marketing Research (November 2001).
"Self-Esteem and Threats to Self: Implications for Self-Construals and Interpersonal Perceptions," Kathleen D. Vohs and Todd F. Heatherton, Journal of Personality and Social Psychology (2001).
"The Effect of Extensions on the Core Brand Evaluation: An Accessibility-Diagnosticity Perspective," Rohini Ahluwalia and Zeynep Gurhan-Canli, Journal of Consumer Research (December 2000).
"Examination of Psychological Processes Underlying Resistance to Persuasion," Rohini Ahluwalia, Journal of Consumer Research (September 2000).
"An Integrative Model of Market-Related Negative Information Processing: The Context of Negative Publicity," Rohini Ahluwalia, Robert E. Burnkrant, and H. Rao Unnava, Journal of Marketing Research (May 2000).
"Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Deborah Roedder John, Journal of Consumer Research (December 1999).
"Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories," Joan Meyers-Levy and P. Malaviya, Journal of Marketing (1999).
"The Effects of Brand Name Suggestiveness on Advertising Recall," Kevin Lane Keller, Susan E. Heckler, and Michael J. Houston, Journal of Marketing (January 1998).
"The Negative Impact of Extensions: Can Flagship Products Be Diluted?" Deborah Roedder John, Barbara Loken, and Christopher Joiner, Journal of Marketing (January 1998).
"Consumer Learning by Analogy: A Model of Internal Knowledge Transfer," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (December 1997).
"Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective," Laura Peracchio and Joan Meyers-Levy, Journal of Consumer Research (September 1997).
"The Emergence of Adaptive Decision Making in Children," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (June 1997).
"Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources," Joan Meyers-Levy and Alice Tybout, Journal of Consumer Research (June 1997).
"Moderators on the Impact of Self-Reference on Persuasion," Joan Meyers-Levy and Laura Peracchio, Journal of Consumer Research (March 1996).
"Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes," Joan Meyers-Levy and Laura Peracchio, Journal of Consumer Research (September 1995).
"Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (March 1995).
"How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations," Laura Peracchio and Joan Meyers-Levy, Journal of Consumer Research (June 1994).
"Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue," Allan D. Shocker, Rajendra K. Srivastava, and Robert W. Ruekert, Journal of Marketing Research (May 1994).
"Goal-Oriented Experiences and the Development of Knowledge," Cynthia Huffman and Michael J. Houston, Journal of Consumer Research (September 1993).
"A Two-Factor Explanation of Assimilation and Contrast Effects," Joan Meyers-Levy and Brian Sternthal, Journal of Marketing Research (August 1993).
"Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?" Barbara Loken and Deborah Roedder John, Journal of Marketing (July 1993).
"When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses," Joan Meyers-Levy and Duraraj Maheswaran, Journal of Consumer Research (December 1992).
"Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations," Joan Meyers-Levy and Laura Peracchio, Journal of Marketing Research (November 1992).
"The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined," Akshay R. Rao and Wanda A. Sieben, Journal of Consumer Research (September 1992).
"The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions," Terry L. Childers and Akshay R. Rao, Journal of Consumer Research (September 1992).
"Age Differences in Children's Choice Behavior: The Impact of Available Alternatives," Deborah Roedder John and Ramesh Lakshmi-Ratan, Journal of Marketing Research (May 1992).
"Elaborating on Elaboration: The Distinction Between Relational and Item-Specific Elaboration," Joan Meyers-Levy, Journal of Consumer Research (December 1991).
"Exploring Differences in Males' and Females' Processing Strategies," Joan Meyers-Levy and Duraraj Maheswarani, Journal of Consumer Research (June 1991).
"Gender Differences in the Use of Message Cues and Judgments," Joan Meyers-Levy and Brian Sternthal, Journal of Marketing Research (February 1991).
"A Process-Tracing Study of Brand Extension Evaluation," David M. Boush and Barbara Loken, Journal of Marketing Research (February 1991).
"Alternative Approaches to Understanding the Determinants of Typicality," Barbara Loken and James Ward, Journal of Consumer Research (September 1990).
"The Influence of Message Framing and Issue Involvement," Duraraj Maheswaran and Joan Meyers-Levy, Journal of Marketing Research (August 1990).
"Age Differences in Product Categorization," Deborah Roedder John and Mita Sujan, Journal of Consumer Research (March 1990).
"The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory," Joan Meyers-Levy, Journal of Consumer Research (September 1989).
"Priming Effects on Product Judgments: A Hemispheric Interpretation," Joan Meyers-Levy, Journal of Consumer Research (June 1989).
"Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis," Siew Meng Leong, Paul S. Busch, and Deborah Roedder John, Journal of Marketing Research (May 1989).
"The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Akshay R. Rao and Kent B. Monroe, Journal of Consumer Research (September 1988).
"The Influence of Sex Roles on Judgment," Joan Meyers-Levy, Journal of Consumer Research (March 1988).
"Picture-Word Consistency and the Elaborative Processing of Advertisements," Michael J. Houston, Terry L. Childers, and Susan E. Heckler, Journal of Marketing Research (November 1987).
"Encoding and Media Effects on Consumer Learning Deficiencies in the Elderly," Catherine A. Cole and Michael J. Houston, Journal of Marketing Research (February 1987).
"Covariation Assessment by Consumers," James R. Bettman, Deborah Roedder John, and Carol A. Scott, Journal of Consumer Research (December 1986).
"Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers," Deborah Roedder John and Cathy A. Cole, Journal of Consumer Research (December 1986).
"Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns," Deborah Roedder John, Carol A. Scott, and James R. Bettman, Journal of Consumer Research (June 1986).
"The Development of Consumer Knowledge in Children: A Cognitive Structure Approach," Deborah Roedder John and John C. Whitney, Jr., Journal of Consumer Research (March 1986).
"Measurement of Individual Differences in Visual Versus Verbal Information Processing," Terry l. Childers, Michael J. Houston, and Susan E. Heckler, Journal of Consumer Research (September 1985).
"The Relationship Between Information Recall and Reported Attitudes: Some Exploratory Analyses," Barbara Loken and Ronald Hoverstad, Journal of Consumer Research (September 1985).
"A Psychometric Assessment of Measures of Scripts in Consumer Memory," Ruth Ann Smith and Michael J. Houston, Journal of Consumer Research (September 1985).
"Conditions for a Picture Superiority Effect on Consumer Memory," Terry L. Childers and Michael J. Houston, Journal of Consumer Research (September 1984).
"Attitude Processing Strategies," Barbara Loken, Journal of Experimental Social Psychology (1984).
"Attitude-Behavior Consistency in Children's Responses to Television Advertising," Deborah L. Roedder, Brian Sternthal, and Bobby J. Calder, Journal of Marketing Research (November 1983).
"The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels," George John and T. Reve, Journal of Marketing Research (November 1982).
"Age Differences in Children's Responses to Television Advertising: An Information Processing Approach," Deborah L. Roedder, Journal of Consumer Research (September 1981).