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Marketing

Marketing at the Carlson School (recently rated in the top 10 nationwide in research) is concerned with the economic and social processes that lead to exchanges between buyers and sellers, as well as with the complex issues of the transportation system, logistics trade-offs within a firm, and inter-firm channels of distribution.

Students develop conceptual, analytical, and research skills and knowledge in a wide range of marketing and logistics areas. Faculty expertise includes consumer information processing, new product development, channel management, the role of marketing within the firm, pricing strategy, and sales force management, along with logistics channel relationships, supply chain management, and e-business.


Message from Barbara Loken, Marketing Department Chair

The Marketing department offers two tracks that mirror the research interests of our world class faculty: consumer behavior, quantitative and managerial issues in marketing.

Our research enterprise relies heavily on leveraging the superb academic resources of the University of Minnesota, thus, a significant fraction of the courses are taken outside of the Carlson School of Management. Recent dissertations have ranged from employing fMRI scans to understanding trade-offs in decision making to mathematical modeling of automobile transactions with trade-ins.

We believe that deep faculty-student interactions throughout the course of the program are essential to success in the academic marketplace. Because of this, we limit our annual intake and encourage joint student-faculty research as early as possible.

Initial placements of recent graduates include the University of Texas-Austin, University of Iowa, and the University of British Columbia. Our graduates’ success is a testament to the quality and depth of the Marketing program at the University of Minnesota.

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Professor Rohini Ahluwalia,
PhD Coordinator

Rohini Ahluwalia Head Shot

Contact Professor Ahluwalia for program questions.

Professor Ahluwalia
612-626-1791
ahluw002@umn.edu

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