Carlson School of Management

Marketing

Marketing is concerned with the flow of goods and services through the economy and the distribution of industrial and consumer goods. Job opportunities in marketing include marketing research, advertising, manufacturing sales, wholesale sales, retail sales, retailing buying, and many others.

A foundation in marketing includes both a formal education and out of class experiences. In addition, an outgoing personality, the ability to communicate clearly and persuasively, a competitive spirit, and sensitivity in dealing with people are helpful traits in this field.


  • Major Curriculum
  • Minor Curriculum
  • Career
  • Sample Plans

MAJOR CORE CURRICULUM - 24 CREDITS

Course Credits Title & Additional Information
Mktg 3010 4 Marketing Research (prereq: Mktg 3001 and SCO 2550 or equivalent statistics course)
Mktg 3040 4 Buyer Behavior (prereq: Mktg 3001 and Mktg 3010 or concurrent enrollment)
Mktg 4080W 4 Marketing Strategy (Capstone) (prereq: Mktg 3010, Mktg 3040 and 12 credits of marketing electives)

*Mktg 4080W is required of all students who entered the school in Fall 2011 or later and strongly recommended for all students who started earlier.

PLUS 12 CREDITS CHOSEN FROM THE FOLLOWING:

Course Credits Title & Additional Information
Mktg 4030 4 Sales Management (prereq: Mktg 3010 and Mktg 3040)
Mktg 4050 4 Integrated Marketing Communications (prereq: Mktg 3010 and Mktg 3040)
Mktg 4060 4 Marketing Channels (prereq: Mktg 3010 and Mktg 3040)
Mktg 4082W 4 Brand Management (prereq: Mktg 3010 and Mktg 3040)
Mktg 4092H 2 Globalization, Culture, and Brands (prereq: Mktg 3001)

Please note that all classes are not offered every semester. Please check the class schedule on OneStop for details.

MINOR CORE CURRICULUM - 12 CREDITS

Course Credits Title & Additional Information
Mktg 3010 4 Marketing Research (prereq: Mktg 3001 and SCO 2550 or equivalent statistics course)
Mktg 3040 4 Buyer Behavior (prereq: Mktg 3001 and Mktg 3010 or concurrent enrollment)
Plus 4 additional credits from the major coursework list.

 

Marketing professionals may work in sales careers where they build relationships with customers and clients, understand how to price products, research competitors, and present information to customers to persuade them to buy. Other marketing professionals may specialize in brand management where they create, manage, and promote a specific brand or product line. They must know why consumers buy the things they do, what types of advertising is effective, and who the target market is. Another category of marketing professionals focuses on market research where conducting surveys, researching buying trends, and studying the effectiveness of advertising campaigns is typical.

Learn more about Marketing:

Typical Careers for Marketing Majors:

Companies that Hire Marketing Majors

  • Almost every organization (corporate, non-profit, and government) which produces either goods or services, employs marketing majors to provide market research, strategy, and sales.
  • Pharmaceutical manufacturers such as Merck, Johnson & Johnson, Glaxo SmithKline, and AstraZeneca hire sales representative/account managers.
  • Consumer packaged goods (CPG) manufacturers such as General Mills, Nestle, and PepsiCo hire for account management positions and limited marketing analyst and event /promotions management positions.
  • Advertising firms such as Campbell-Mithun, Carmichael Lynch, and Colle-McVoy hire marketing majors for account management and media planning.

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Student Organizations

Student organizations that may interest you:

American Marketing Association

College DECA

 

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